Content is marketing’s king but it is also the most difficult to create and manage. IVY rocks at creating, managing and promoting your custom content. Ad copy, news and feature stories, blogs, newsletters, website content, direct mail, videos, social media and the many things you want to say about your organization need a compelling voice. We research it, write and design it, clarify it, then track to show how your magnetic content is being seen and heard.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.