Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.
Ahmad, Great post and great information. I have some more specific questions for you relating to my personal company and how affiliate programs can tie into it. Is there a chance we could talk sometime soon? I think you may have the answers to several of my questions on whether affiliate marketing is what I am looking for or not. And if it’s not what I am looking for I think you can direct me in the direction I need to go.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
The merchant’s cost for advertising a particular product is limited (largely) to the percentage paid to an affiliate, and the merchant only has to pay when a purchase is actually made. This is much better than banner advertising, where the merchant pays whether or not any purchase occurs. In fact, the amount paid to an affiliate for a purchase through an affiliate link is probably only 10% to 20% of the cost of that sale through banner advertising (which charges in cost per 1000 banner views, CPM).
I also get to work with great people at IVY – they’re creative, fun, caring and super smart. We’ve all been around the industry a while so there is not a novice among us. Our clients are very cool too and totally passionate about the services they offer. We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service. I have great admiration for all of them and look forward to every day.
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?
The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many. If you would like to share a network that you really like working with please list it in the comments section at the bottom of this page.
Very nice article! Affiliate marketing is perfect for bloggers as long as they offer quality content and are upfront about it. If people are willing to donate money to YouTubers via Patreon, why wouldn’t they buy something that they want or need through the site or blog of someone that offers them great content and support his or her efforts? It’s a win – win kind of deal.
That might be why many people liken marketing anything as an affiliate to more like waging a war than living on easy street. The truth is that it isn't easy by any measure. It takes time. And you can't buy into all the hype. However, by keeping a few principles and steps in mind, you too can dominate in the world of affiliate marketing and earn money while you sleep. The trick? Stay persistent and don't give up.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.