That might be why many people liken marketing anything as an affiliate to more like waging a war than living on easy street. The truth is that it isn't easy by any measure. It takes time. And you can't buy into all the hype. However, by keeping a few principles and steps in mind, you too can dominate in the world of affiliate marketing and earn money while you sleep. The trick? Stay persistent and don't give up.

The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.


Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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