Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
I have been using US Marketing Group for approx. 4 years for both Residential & Commercial Leads and it is mainly because of one of their Sale Representatives, Reggie, which is one of the most courteous, professional & hard working sales representatives that I have spoken to in quite some time as I am a long-time Manager of several previous Call Center Companies and have been dealing with the public on a regular basis as I was also an Advertising Director for a Computer Association and have worked with many SMB VARs (Value-added Resellers) as well as Business Service Providers like Avis...Distributors like CDW...and Manufacturers like IBM.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.