Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
Once you are approved for the Alexander Wang program, you can use the code they supply to generate links from your site to theirs. They offer you a variety of links and link types. Use your creativity and your knowledge of the people who come to your site to choose the types of links that will be most appealing and most likely to invite clicks. The more your links lead to sales on our site, the more money your site will earn.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
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Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
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To do this, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, ConvertKit, Aweber, or any number of others, to shoot out the email to a survey. You can use Survey Monkey to build your survey, but you have to give them something in return. Will you give them a free cheatsheet? Maybe a downloadable how-to ebook? Determine the best thing to offer and be sure to get clear on what they need to do and what you'll give them in exchange.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
However, when you are ready, search for the right product or company that's relevant to your audience. When Henry quit smoking, his story was part and parcel to the bigger picture of selling electronic cigarettes as an affiliate. Although his blog's success was short-lived at the time, at it's apex, it was generating over $30,000 because he nurtured his audience and built that emotional bond before ever trying to sell them anything as an affiliate.
Use your personal words & experience with the product. Your own content, or photos & videos of yourself using the product are always the most effective. For example, many affiliate programs provide swipe copy to their affiliates which is pre-written emails, post material or social media posts. These can be helpful as a guide, but they often scream swipe copy, aren’t written in your voice (the one your readers know!) and if a lot of affiliates are using it, are overdone.
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