When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
But you’d be surprised at the number of times I’ve visited a blog post or received an email that gives a glowing endorsement of a product or service, but doesn’t include enough links back to the company’s website. Sure, the brand’s name is mentioned throughout the content. Yet, that brand name is not hyperlinked with an affiliate link; instead, I need to scroll all the way to the bottom of the page or email in order to find a clickable link.
Focusing on relevant products makes it easier to make quality referrals because there’s a nice overlap between your audience and the product you’re promoting. If you’re a fitness blogger, for example, it wouldn’t exactly fit in with the rest of your content if you started promoting video games and electronics that aren’t applicable to your niche. Instead, you might find a company whose products focus on protein powders, vitamins, workout equipment, etc.
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
Ahmad, Great post and great information. I have some more specific questions for you relating to my personal company and how affiliate programs can tie into it. Is there a chance we could talk sometime soon? I think you may have the answers to several of my questions on whether affiliate marketing is what I am looking for or not. And if it’s not what I am looking for I think you can direct me in the direction I need to go.
Make people care about you. You have to get them emotionally invested in you before you can sell them anything. In fact, Henry says that you should never try to sell something right away, at least not until people become fully vested in you and your personal journey. Russell Brunson calls this your Attractive Character. This is what's allowed both Henry and Brunson to achieve wildly-outlandish incomes from their affiliate marketing efforts.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
Our boundless curiosity and lust for learning has sustained us for 27 years, enabling us to continually discover new marketing strategies for our clients and prospects. With diverse talent, rich storytelling, and a constant finger on the pulse of today’s ever-changing media landscape, IVY is uniquely poised to offer the best of seasoned experience and forward-thinking solutions.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
Affiliate marketing has increased in prominence with the internet age. Amazon popularized the practice by creating an affiliate marketing program where websites and bloggers put links to the Amazon page for a product being reviewed or discussed in order to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling a consumer on a product is outsourced across a potentially vast network.
Always make affiliate links nofollow. Google’s goal is to provide its users with the best possible search results to their search queries. One of the main ways they figure out which webpages are the best is through links. The Google bots crawl the web, reading text. When they come to a link, it’s like an open door. They follow the link (walk through the door) and explore the site you linked to.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.