Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
So it’s awesome to hear you’re out there promoting other programs. When it comes to those in-house programs, I absolutely agree. One reason I think they’re incredibly lucrative is just the flexibility that you have with them. You’ll usually be dealing with decision makers that can make special changes to their funnel to meet your website needs even better. I’ve known affiliates that have even helped these in-house programs with their CRO to get better conversions. Definitely not the kind of access you’re going to get with the Amazon Associates program
Vovéo serves Astea in a range of capacities – from visual branding, to core corporate diagrams, to website creation, product marketing & lead generation. Vovéo is able to simplify our complex business model and communicate it in a way that makes sense to our audience. In fact, prospects have told us that Vovéo's work answered questions before they were even asked, and is a driving factor for follow-up with our company.– Debbie Geiger, Vice President, Marketing, Astea International
At Elysium, we feel strongly that a company’s creative and marketing strategies are intertwined and therefore, we work with our clients to ensure their branding is professional and polished, enabling their strategy to be as successful as possible. We are nimble, resourceful, and creative - all while offering a blissful solution to achieving clients’ marketing goals.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
I’m always shocked by the amount of content in each blog post on this site… No matter how many times I search the web, I find this site in my top searches with QUANTIFIABLE content. It’s valuable. Great stuff you provide. And SO MUCH. It’s one of my favorite sites to review and read, seriously. I often link back, just so I can remember where I found the information. Wonderful information to share! Thanks for being prolific.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
When we met Vovéo, we were facing rapidly changing industry factors and needed to establish clarity around our positioning. By studying our industry and our unique mission, they have not only helped us to align our marketing machine with our core goals, but they’ve also enabled us to transform our brand, our messaging – and to step up and be recognized as the industry leader that we are.– Patrick McGinn, Director, Marketing, Clinical and Laboratory Standards Institute
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
Panasonic is one of the largest product manufacturers in the world providing a diverse range of business solutions and consumer products from premium electronics to award winning Lumix digital cameras, home essentials such as microwaves and cordless phones to personal health care items including shavers and massage chairs. Panasonic is a brand that is renowned for its innovation, dependability and is recognized worldwide for technological leadership and a commitment to quality and customer service.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
ClixGalore is a pay-per-action affiliate network that offers various types of programs, including PPL (pay-per-lead), PPC (Pay-per-click), PPM (pay-per-impression) and PPS (pay-per-sale). Several well-known brands use this affiliate program, such as Citibanks and Fox sports Shop. The program also offers a two-tier network, in which bloggers can refer other affiliates to the network and receive a portion of their earnings.
“In our 13 years of market analysis and branch network forecasting with Weber Marketing, we’ve learned that making data-driven market decisions and growth forecast planning, combined with understanding our target member’s preferences and behaviors, has led us to make more intelligent and far more accurate real estate network decisions that have helped increase Logix’s bottom line performance and deliver rich and distinctive member brand experiences.”
And what about joining another company's affiliate program? It's all about extra revenue. Think about your customers' needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.
When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
Affiliates should try their best to make it easy for their readers to easily navigate to a brand’s site via an affiliate link. The more people click on that link, the better for everyone because 1) the more people you refer to a company, the more commissions you can potentially earn, and 2) those you’re referring will be able to improve their lives in some way thanks to the product you recommend.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
“My beef with VigLink is that just because you’re accepted into VigLink does not mean you’re automatically accepted to promote all merchants affiliate with VigLink. You still need to apply individually to many merchants. This in my mind defeats the purpose and the main benefit of this type of affiliate service. Fortunately Skimlinks operates differently; once accepted into Skimlinks you can promote any merchant without further red tape.”
Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.
This is how you turn visitors into buyers into raving fans. If anyone is serious about "making it" in affiliate marketing, or simply making any semblance of money online, they have to adhere to this single principle. The better you get at creating an emotional attachment during each stage of your funnel, the more likely you'll be to succeed and even to get rich through your efforts.