Once you've built your platforms, you need to develop and nurture your audience. Reach out and connect with them on social media channels. Respond to their emails. Engage with them in comments. Don't make it difficult for them to reach you. You need to connect with your audience and develop that relationship over time. Henry tells me that if you succeed at creating this emotional bond or connection, people will follow you, trust you, and more often than not, buy whatever it is that you offer them.
You always get Vovéo's A team because they don’t have a B team. From beginning to end, Vovéo is readily available and quick to respond. Not only did they deliver a beautiful, simple and intuitive website, but they displayed through their attention that they truly value our business. They are efficient, capable, creative and smart. I would recommend them to anyone looking for a strong marketing partner.– Geoff Koontz, GM Health Sciences & VP Corporate Marketing, PuriCore
You always get Vovéo's A team because they don’t have a B team. From beginning to end, Vovéo is readily available and quick to respond. Not only did they deliver a beautiful, simple and intuitive website, but they displayed through their attention that they truly value our business. They are efficient, capable, creative and smart. I would recommend them to anyone looking for a strong marketing partner.– Geoff Koontz, GM Health Sciences & VP Corporate Marketing, PuriCore

Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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