Look for a gravity score of 30 or more, because these products have a proven track record of selling well for a number of different affiliates. Products, especially new products, with gravity scores under 30 may work but are more risky. Gravity scores of greater than 100 mean the product’s popular. You could have competition, but don’t worry about that. The important thing is that there’s lots of demand.
Excellent list. Shareasale has been my best performing from the list. Another strategy I’ve used is to contact individual companies and ask about their affiliate programs. Some companies run in-house affiliate programs, which means they have a select few affiliates that they work with. Such companies can be quite profitable to work with as you’ll be competing with way less affiliates.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Our boundless curiosity and lust for learning has sustained us for 27 years, enabling us to continually discover new marketing strategies for our clients and prospects. With diverse talent, rich storytelling, and a constant finger on the pulse of today’s ever-changing media landscape, IVY is uniquely poised to offer the best of seasoned experience and forward-thinking solutions.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
×