Content is marketing’s king but it is also the most difficult to create and manage. IVY rocks at creating, managing and promoting your custom content. Ad copy, news and feature stories, blogs, newsletters, website content, direct mail, videos, social media and the many things you want to say about your organization need a compelling voice. We research it, write and design it, clarify it, then track to show how your magnetic content is being seen and heard.
I also get to work with great people at IVY – they’re creative, fun, caring and super smart. We’ve all been around the industry a while so there is not a novice among us. Our clients are very cool too and totally passionate about the services they offer. We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service. I have great admiration for all of them and look forward to every day.
However, when you are ready, search for the right product or company that's relevant to your audience. When Henry quit smoking, his story was part and parcel to the bigger picture of selling electronic cigarettes as an affiliate. Although his blog's success was short-lived at the time, at it's apex, it was generating over $30,000 because he nurtured his audience and built that emotional bond before ever trying to sell them anything as an affiliate.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.