This was early 2013 and Facebook had kicked into high-gear. So Henry tried his hand at Facebook ads. And it was a hit. He was able to reach the right people and pack the nightclub. Shortly after, he sold it for a big profit. But it was then that he realized how he could combine the power of advertising and affiliate marketing to really take things to the next level.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
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