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Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Cramer-Krasselt, New York, New York • HCK2 Partners, Dallas, Texas • Marshall Fenn Communications, Toronto, Ontario, Canada • Marketing Results, Las Vegas, Nevada • The Dealey Group, Dallas, Texas • Tait Subler, Minneapolis, Minnesota • Targetbase, Irving, Texas • Dimension Group, Dallas, Texas • Turnkey Construction, Dallas, Texas • Creative Memories, St. Cloud, Minnesota • Danco (NCH), Irving, Texas • Dr Pepper Snapple Group, Plano, Texas • Frito-Lay, Plano, Texas • Gatorade, Chicago, Illinois • Golden County Foods, Plover, Wisconsin • Jack Black, Carrollton, Texas • Jarden Corporation, Boca Raton, Florida • Nike, Beaverton, Oregon • Nokia Mobile Phones, Irving, Texas • Quaker Oats, Chicago, Illinois • QuikTrip Corporation, Tulsa, Oklahoma • SkinCeuticals, Garland, Texas • Tropicana, Chicago, Illinois • Kaplan University, Chicago, Illinois • Texas Christian University, Fort Worth, Texas • Gladney Center for Adoption, Fort Worth, Texas • Credit Union of Texas, Dallas, Texas • Kroger Personal Finance, Cincinnati, Ohio • Lovelace Health Plan, Albuquerque, New Mexico • Millenium Bank, Dallas, Texas • American Casino & Entertainment, Las Vegas, Nevada • Argosy Sioux City, Sioux City, Iowa • Boyd Gaming, Las Vegas, Nevada • Caesars Entertainment, Las Vegas, Nevada • Casino New Brunswick, Moncton, New Brunswick, Canada • Casino Rama, Orillia, Ontario, Canada • Hollywood Casino at Penn National Race Course, Grantville, Pennsylvania • Hollywood Casino Baton Rouge, Baton Rouge, Louisiana • Hollywood Casino Joliet, Joliet, Illinois • Hollywood Casino Tunica, Tunica, Mississippi • Parx Casino, Bensalem, Pennsylvania • Penn National Gaming, Wyomissing, Pennsylvania • Tachi Palace Hotel & Casino, Lemoore, California • AdvoCare, Carrollton, Texas • Baylor � Tom Landry Fitness Center, Dallas, Texas • Caron Treatment Centers, New York, New York • First Fitness, Carrollton, Texas • Arlington Memorial Hospital, Arlington, Texas • Baylor All Saints Medical Center at Ft. Worth, Ft. Worth, Texas • Baylor University Medical Center, Dallas, Texas • Dermpath Diagnostics, Addison, Texas • Harris Methodist Hospital, Fort Worth, Texas • Hillcrest HealthCare System, Tulsa, Oklahoma • Huntsville Memorial Hospital, Huntsville, Texas • IntraOp Medical, San Jose, California • Johnson & Johnson, Cleveland, Ohio • Knapp Medical Center, Weslaco, Texas • LifeCell Corporation, Branchburn, New Jersey • Lovelace Health System, Albuquerque, New Mexico • Medical Center of McKinney, McKinney, Texas • OraMetrix, Inc., Richardson, Texas • Pfizer, Inc. Animal Health Division, New York, New York • Presbyterian Hospital of Plano, Plano, Texas • Richardson Regional Medical Center, Richardson, Texas • Texas Health Resources, Arlington, Texas • United Regional Health System, Wichita Falls, Texas • The Heart Hospital at Baylor Plano, Plano, Texas • McAfee, Inc., Plano, Texas • NEC America, Irving, Texas • Nortel Wireless Networks, Richardson, Texas • NXP Semiconductors, Gratkorn, Austria • Rockwell Collins, Cedar Rapids, Iowa • Texas Instruments, Dallas, Texas • Tyler Technologies, Dallas, Texas • City of University Park, University Park, Texas • The Town of Highland Park, Highland Park, Texas • Boy Scouts Circle 10 Council, Irving, Texas • Association for Healthcare Foodservice, Louisville, Kentucky • National Air Transportation Association, Washington, D.C. • National Business Aviation Association, Alexandria, Virginia • Benihana, Miami, Florida • Buffet Partners, LP, Plano, Texas • Donatos Pizza, Columbus, Ohio • Grandy's, Lewisville, Texas • Mission Burrito, Houston, Texas • Pizza Inn, The Colony, Texas • Rave Motion Pictures, Dallas, Texas • Redstone Golf Management, Humble, Texas • The Houstonian Club & Spa, Houston, Texas • Medieval Times, Dallas, Texas • Garland Power & Light, Garland, Texas • Oncor, Dallas, Texas
When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Some of the opportunity in this niche is going to be referring people to luxury brands that have higher order values than we might seen on Amazon. I can’t disclose the person or the site, but one of my colleagues is in one of these niches and reported significant revenue increases from testing other affiliate programs against Amazon–before Amazongeddon.
There are lots of Amazon affiliates in this space, mostly because it’s a strong hobby (i.e. passion) niche with tons of products. Which is good, since tons of these big stores are very general in nature, making it possible for big outdoors sites to possibly even pick one or two stores to recommend (this, in turn, might have other advantages, too, like negotiating better rates with those brands).
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.