Fanatics is one of the world’s largest online retailers of licensed sports merchandise. Shoppers can find their favorite team gear from Fanatic’s selection of over 250,000 products, which spans all major professional sports leagues including NFL, MLB, NBA, NHL, and NCAA, as well as NASCAR, MMA, Soccer, the Olympics and more. In addition to providing the best selection, they also ensure a positive shopping experience by providing industry leading customer support and $4.99 flat rate 3-day shipping on all domestic orders, as well as flat rate shipping worldwide. 
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
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