Urban Decay is a cruelty-free brand and is committed to ending animal testing. They do not test their products on animals, nor do they allow others to test on their behalf. Additionally, Urban Decay requires their suppliers to certify that the raw materials used in the manufacture of their products are not tested on animals. Urban Decay’s Brand is certified by PETA as cruelty-free.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
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