When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
At Elysium, we feel strongly that a company’s creative and marketing strategies are intertwined and therefore, we work with our clients to ensure their branding is professional and polished, enabling their strategy to be as successful as possible. We are nimble, resourceful, and creative - all while offering a blissful solution to achieving clients’ marketing goals.
If you haven’t already, expanding your potential profit by diversifying your affiliate networks is a great way to build in additional revenue streams for your business. Before diving into any one in particular, make sure to do some research on the program or network to confirm its legitimacy, potential for profit, and alignment with the types of products and services highlighted on your website.
As a hybrid graphic and digital designer/web developer with over 17 years of experience, I am always on the lookout for innovative digital and print visual communications. IVY Marketing Group’s broad range of projects keeps my job challenging and rewarding, as each campaign is a new and exciting opportunity to effectively communicate our clients’ messages and help them achieve their goals. It’s my passion!
Vovéo's understanding of our business and our audience is unprecedented. They are our agency of record, and what I’ve found in them is a truly unique combination of attention to detail, marketing expertise, business experience and creativity. In addition to consistently delivering excellent work, Vovéo has continuously evolved our brand with innovation and energy. They know where we are going, and they know how to get us there.– Brian Gleason, Senior Managing Director and Shareholder, Phoenix Management Services, Inc.
On one hand, long and ugly affiliate tracking links are a straight giveaway to people that you want to sell them a product (and people may be uncomfortable clicking on them). Therefore, making your link shorter and "nicer" looking will it give a more professional appearance. One of my favorite plugins for making links look "pretty" is the Pretty Links WordPress plugin.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
My bio has a big blank in the beginning—Mom and Dad rescued me in Wisconsin, and no one really knows my origins. They were probably ruff. What matters though is where I am now, running IVY Marketing Group. There are humans here who think they’re in charge. In truth, they do actually have amazing experience in content marketing and public relations, but I’m super important and the center of attention. I mean, look at this face. Right? And I know I’m the top dog because honestly, I’m the only one allowed to sleep through staff meetings and eat things that people drop on the floor.
E.l.f. prides themselves at being able to offer top quality, professional makeup products at prices that will impress you. Choose from their range of concealers, lip liners, eyeliners, lipsticks, mascaras, and beauty tools all available for just $1. Their cosmetics are enriched with minerals and are especially designed to leave a long lasting, healthy glow on your skin.
Flexoffers.com is another well-known affiliate that we have included in our top best affiliate programs. This program is well-established affiliate marketer that has gained a lot of reputation because of offering big offers on digital products, keeping their affiliates relevant. When a company offers large offers, more clients are likely to purchase, meaning more money to the merchants and affiliates.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
At our very first encounter, Vovéo patiently listened and quickly grasped the fullness of our needs. We were astounded by Vovéo's creative output and even more by their ability to develop a comprehensive end-to-end solution that solved our businesses challenges and exceeded our expectations. They really anticipated the requirements of our target audiences, and the end product proves it.– Maeve McKenna Duska, Vice President of Marketing, USA Technologies
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Focusing on relevant products makes it easier to make quality referrals because there’s a nice overlap between your audience and the product you’re promoting. If you’re a fitness blogger, for example, it wouldn’t exactly fit in with the rest of your content if you started promoting video games and electronics that aren’t applicable to your niche. Instead, you might find a company whose products focus on protein powders, vitamins, workout equipment, etc.